Here is a round-up of some of the biggest and best music video releases over the past week, including telenovela realness and some serious sci-fi effects.
TAYLOR SWIFT – …READY FOR IT?
Fresh off the release of ‘reputation’ promo single “Gorgeous”, Taylor has dropped the music video for “…Ready For It?”, the second single from the album. The video was directed by long-time collaborator Joseph Kahn (who also directed “Look What You Made Me Do” and several singles from the ‘1989’ album) and pays homage to many sci-fi greats through some beautiful usage of special effects.
CAMILLA CABELLO – HAVANA F/ YOUNG THUG
This week’s most talked about video has to be “Havana” (The Movie) by Camila Cabello and Young Thug. The long-awaited visuals for her hit single proved worth the wait for fans as Camila has transformed the song into a full telenovela – a nod to Camila’s Latin roots. The impressive short film features Cabello playing three different characters and is “dedicated to the dreamers”. The video has been helpful in pushing “Havana” to a new chart peak, with the song on track to reach #1 in the UK this week.
BEBE REXHA – MEANT TO BE F/ FLORIDA GEORGIA LINE
Pop sensation Bebe Rexha went down a completely unexpected route with the latest single from ‘All Your Fault Pt.II’ – a collaboration with Nashville duo Florida Georgia Line. A departure from her previous singles, “Meant to Be” is a country ballad destined for U.S. success. The Sophie Muller-directed visuals show Rexha working at a cafe, and performing with Florida Georgia Line at an open-mic night and at a concert.
CLEAN BANDIT – I MISS YOU F/ JULIA MICHAELS
Julia Michaels joins Clean Bandit on their latest single “I Miss You”, the fifth single from their upcoming album and the follow-up to hit collaborations with Louisa Johnson, Anne-Marie & Sean Paul, Zara Larsson and Marina & the Diamonds. The visuals for the song are stunning and feature some very clever editing. “I Miss You” continues with the subtlety of previous single “Disconnect” – a refined sound that is a refreshing contrast from the power pop that we love to hear from Clean Bandit.
CALVIN HARRIS – FAKING IT F/ KEHLANI & LIL YACHTY
This is perhaps a surprising single choice from Calvin Harris’ highly underrated fifth album ‘Funk Wav Bounces, Vol.1’ but it is one that I am very excited about. The aesthetic of this video is extremely pleasing and Kehlani looks mesmerising as she sings in front of dazzling coloured settings. This could be an unlikely hit for the trio if the capturing video gains some more media attention – it definitely deserves it.
MATT TERRY – SUCKER FOR YOU
Poor Matt Terry. The dark visuals for his proper debut single “Sucker For You” seem to be doing nothing to propel the song to success. Recent X Factor alumni such as previous winner Louisa Johnson, Reggie ‘n’ Bollie and 5 After Midnight have failed to secure hits with just music videos and discounts, so it looks like it may take some more promo than this for Matt to solidify a solo hit. Let’s hope that The X Factor can give him a promo slot on one of the live shows so that “Sucker For You” has a chance for a fraction of the success of winner’s single “When Christmas Comes Around”.
AZEALIA BANKS – ESCAPADES
Perhaps the most unexpected music video release this week is the visuals for Azealia Banks’ most recent single “Escapades”. This video is Banks’ first in 18 months since ‘Slay-Z’ single “The Big Big Beat”. The video is simple, but an effective way of giving her dedicated fans some new material as they await her next project ‘Fantasea II: The Second Wave’…however long that will take to arrive.
BOB THE DRAG QUEEN – YET ANOTHER DIG F/ ALASKA
Alaska’s win on All-Stars 2 may have arguably overshadowed Bob’s win on Season 8 but it didn’t stop the two of them coming together to produce this killer rap single. The music video (filmed in the desert of all places) was directed by previous “Purse First” collaborator Assaad Yacoub and features Season 4 alumni Jiggly Caliente. Alaska manages to fit references to just about every Season 9 queen possible in her verse – a highly sufficient continuation to her All-Stars 2 referencing single “The T”.
BIG SHAQ – MAN’S NOT HOT
This year it seems like the UK loves making chart hits out of unlikely people, and comedian Michael Dapaah’s hit single follows recent successes from reality stars Megan McKenna and Chris & Kem. “Man’s Not Hot” started out as a viral freestyle meme that even had Jeremy Corbyn on board, sending the song up to the top 5 in the UK iTunes charts. Now the song has a video, and this will only help to contribute to the stability of the song in the charts, proving Big Shaq is here to stay.
SUPERFRUIT – GUY.EXE
One of my favourite videos of the week and easily the most on-brand for the Halloween season is Superfruit’s “Guy.EXE” – The latest in a series of videos for their debut album ‘Future Friends’. The Rocky Horror-esque video follows the story of Mitch Grassi (as a scientist) building the perfect guy (which happens to be Scott Hoying) and ends with a hilarious dance sequence. If you’re looking for a fun festive watch today then you’ve found it here.